WELCOME TO VIETNAM
RushRoot, Order: 218,880 1L units, 242,240 12 oz units (461,120 total)
Vietnam to LA, USA most economic 20x20' container (20% price rise but still good)
RushRoot US Sales Value: 12 oz in Eight 20' & qt/gal in Ten 20' Containers, latest prices +20% (2026)
Overview
Calculates retail, wholesale (42% reseller margin), and mixed sales (15% online at retail, 85% reseller) values for RushRoot protein drinks exported from Vietnam to Los Angeles (DDP) for ten 20' containers (218,880 × 1L packs, $0.7036 COGS) and 242,240 × 12 oz (355ml) bottles in eight 20' containers (32,000 bottles each, $0.5060 COGS). Uses 20% price increase ($3.00 1L, $1.50 12 oz wholesale; $5.1724 1L, $2.5862 12 oz retail).
Assumptions
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Order: 218,880 1L units, 242,240 12 oz units (461,120 total).
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Containers: Ten 20' (21,888 1L packs each); eight 20' (32,000 12 oz bottles each, ~4–5 CBM, 80% palletized, 20% loose).
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COGS (DDP LA):
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1L: $0.7036/unit, $154,038.87 (artifact f3d19465).
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12 oz: $0.5060/unit, $122,567.46 (FOB $0.3443, +7.6% vs. 330ml).
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Total: $276,606.33 ($0.5998/unit average).
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Pricing (+20%, artifact 3d4699ac):
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Wholesale: $3.00 (1L), $1.50 (12 oz).
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Retail: $5.1724 (1L), $2.5862 (12 oz) (42% reseller margin).
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Mixed Sales: 15% online (32,832 1L, 36,336 12 oz) at retail, 10% e-commerce fees; 85% reseller (186,048 1L, 205,904 12 oz) at wholesale.
COGS for 12 oz (Eight 20' Containers)
Analysis
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Capacity: 20' container holds 32,000 12 oz bottles (~4–5 CBM, same as 330ml despite +7.6% volume). Eight 20' containers (256,000 bottles) cover 242,240, with ~13,760 spare.
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COGS: 12 oz COGS rises to $0.5060 (+5.1% vs. 330ml) due to FOB ($0.3443 vs. $0.32) and insurance ($625.43 vs. $581.38), increasing total COGS by $5,918.48 (+2.2%) to $276,606.33.
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Profit: Profit drops $5,918.48 (-0.7%) to $827,786.23, as revenue ($1,104,392.56) is unchanged ($3.00 1L, $1.50 12 oz wholesale; $5.1724 1L, $2.5862 12 oz retail).
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Margins: Mixed margin falls from 75.5% to 74.9% (-0.6% points); 12 oz margin drops from 71.1% to 69.6% (-1.5% points); 1L unchanged (78.8%).
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Savings vs. 40': 12 oz COGS ($0.5060) is 17.1% lower than 330ml in ten 40' ($0.6100), saving $25,199.92 vs. original setup (artifact 3d4699ac).
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Positioning: Prices ($5.17 1L, $2.59 12 oz retail) align with premium US brands ($4–$6/quart, $2–$3/12 oz, Statista), with 74.9% margin outperforming EU/Switzerland/UK (67–71%).
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Risks:
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Capacity <32,000 (e.g., 30,000) needs nine containers, raising COGS to ~$0.5178 (+$2,856.96).
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Price sensitivity at $3.00 (1L), $1.50 (12 oz) wholesale; test $2.75/$1.375.
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E-commerce fees (10%, $26,376.95); optimize to 8% (save ~$5,275).
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RushRoot, Order: 218,880 1L units, 242,240 12 oz units (461,120 total)
Total cost $276,606.33, Revenue: $1,104,392.56 Gross profit on this order: +$827,786.23 (15% online sales made) 🚀
Recommendations
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Use eight 20' containers (32,000 12 oz bottles each) for 242,240 bottles, yielding $827,786.23 profit (74.9% margin).
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Verify 32,000-bottle capacity.
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Keep $3.00 (1L), $1.50 (12 oz) wholesale; $5.1724 (1L), $2.5862 (12 oz) retail.
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Push 15% online sales ($263,769.51 gross); optimize fees to 8% (save ~$5,275).
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Promote 12 oz (69.6% margin) as premium via Shopify/Amazon; offer 5% reseller discounts.
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Test $2.75 (1L), $1.375 (12 oz) wholesale if demand resists; monitor fees (Statista), port congestion (freightos.com), FDA compliance (RITA Beverage).
Sources: cbp.gov, freightos.com, trade.gov, usitc.gov, maersk.com, Statista, Viettonkin.
